France has the next highest presence of American retailers, attracting 48 per cent of retailers. US retailers have a relatively low penetration outside the mature Western European markets, suggesting that Europe still holds good opportunities.

According to the report, of the 52 North American retailers surveyed, 75 per cent are currently present in the UK.

Establishing a presence in the five largest global economies (the US, Japan, Germany, France and China) would give a retailer exposure to 57% of the world's GDP. Operating in the 10 largest economies covers almost three quarters of the total global economy.

American retailers are on average present in only 14 markets but, by virtue of being in the United States, they access over half of global GDP. European retailers are typically present in a larger number of markets, but access less than 40% of global GDP because almost half are not present in the US.

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