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'Let's do something rocking'
August 31, 2007
Mallya was at his usual flamboyant best as he spoke about how he was once thrown out of his father's office for having asked for a princely sum of Rs 10 lakhs (Rs 1 million) to launch a brand that 'would make the youth rock'.
But now that his dream has come true, Mallya said, "The Kingfisher brand has come to epitomise a lifestyle that encompasses some of the finest things in life." The shared values of Kingfisher brand and NDTV Good Times will definitely have on offer a world-class television show, he added.
Image: UB Group Chairman Vijay Mallya.
Photograph: Uday Kuckian
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