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'It's a great jugalbandi'

August 31, 2007
The free-to-air channel, to go on air from September 7, will be available to viewers across India, West Asia, South Africa, England and USA.

The channel is led by a '16-year-old' team as Roy put in jokingly while speaking about the tremendous enthusiasm and vibrancy of its members.

"NDTV is proud to pioneer yet another step in Indian television industry. Our new offering will leverage the NDTV Group's proven programming and broadcasting skills in partnership with the lifestyle appeal of the Kingfisher brand," Roy added. The NDTV chief was optimistic that the strength of Kingfisher brand combined with NDTV's depth will give the new channel a distinct edge.

Image: NDTV Chairman Prannoy Roy is a happy man.

Photograph: Uday Kuckian

Also Read: Murthy on India, IT and entrepreneurship

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