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King of good times enters TV
August 31, 2007
The 'king of good times' has finally made his foray into television with another doyen of the industry. NDTV announced the launch of a lifestyle channel -- NDTV Good Times -- on Thursday amid the usual pomp and glitz one would expect in any Mallya event.
The channel, according to NDTV sources, will target a largely cosmopolitan, socially upbeat audience who does not mind spending a fortune for a better living.
Image: UB Group Chairman Vijay Mallya shakes hands with NDTV Chairman Prannoy Roy at the launch of NDTV's lifestyle channel NDTV Good Times at Mumbai's Taj President hotel on August 30.
Photograph: Uday Kuckian
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