In Mumbai, size does matter
Inside story
The Rahejas have partnered with a British firm for in-store design and technology infrastructure, says the CEO. "While planning the store two years ago, we thought of modelling it on European departmental stores."
So, how is it different from other stores round the corner? "HyperCITY has been designed to create space for customers to interact with a product and discover its various facets," comes the reply. He proves this by pointing to the colour coded departments.