While Reddi is looking for partners to expand and modernise Chandamama, there are many people and companies who are evincing interest in the rich content that Chandamama has created over the last sixty years. Reddi says the interest in their content is not a new phenomenon.
"This has been there for a long time. One of the executives of Disney has openly admitted that they wanted to Indianise their television channels. Like Disney, many others are also looking for Indian content. We are discussing with many people including Disney. I don't deny that."
Reddi admitted that Chandamama is looking for a partner with whom they can vibe well because the magazine "has turned the corner and is ready to expand."
"The partnership has to be a good combination; people with the same values. One of the reasons why we are discussing with Disney is because our philosophies like family values and human values are almost identical. Our contents are bereft of violence, and our characters use a language that is full of love and affection. Our aim is to inculcate among the children the Indian philosophy. That is why Chandamama was able to survive 60 years!"
The partnership Chandamama is looking for is one that would be mutually beneficial; Chandamama wants grow and expand through the partnership while providing content to the partner.
In the case of Disney, Chandamama published Disney comics in the eighties, and also franchised and merchandised their products. One of the companies from Chandamama looked after Disney's interests in India.
Photograph: Vikram Betal stories, a hit in Chandamama
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