The BlackBerry is a handheld wireless device that provides e-mail, phone, text messaging, Internet browsing and other wireless data access. It comes from Canadian company Research In Motion (RIM), and is resold by cellular phone companies around the world. In India, for instance, it is offered in collaboration with Airtel.
The original BlackBerry device had a monochrome display. Current models come in full colour and are supposedly very popular with some businesses. According to the company, users average 'a 53-minute-a-day productivity gain.'
Blackberry registered a growth rate of 36%.
Interestingly, the name cropped up because a naming expert thought its miniature buttons looked like tiny seeds in a strawberry. A linguist thought 'straw' sounded slow, so blackberry was picked instead. Current sales stand at $1.4 billion, while brand value is at $1.2 billion. Co-CEOs James L Balsillie and Mike Lazaridis are, presumably, happy men.