Virgin Atlantic launched its thrice-weekly Mumbai-London flights on March 31.

The airline plans to offer luxury aboard his aircraft hitherto unknown to Indian passengers. He says he wants to bring glamour back into flying.

As an indicator, he informed that he plans to offer services like private double bedrooms, casino and a gym aboard Virgin craft.

British business tycoon Sir Richard Branson (C) of Virgin Atlantic Airways is surrounded by air hostesses and Indian models holding the British and Indian national flags after the airline's inaugural flight touched down in Mumbai on Thursday.

Photograph: Sebastian D'Souza/AFP/Getty Images