It began with a sense of ennui. Simone Ahuja, an Indian American living in the US, was tired of the way India is portrayed abroad.
"They're generally negative, about shanties and sadhus. Even Bollywood tends to be a caricature of the real thing," she says.
Taking matters into her own hands, this dentist turned film-maker put together a series of short films titled Indique -- Untold Stories Of Contemporary India.
"The point of Indique," she says, "was to show a different side of India." It explores everything from rugby, snake boat races in the 'Venice of the East', Kerala, to India's wine country and much more.
Simone is now looking forward to seeing Indique at Incredible India@60, a Confederation of Indian Industry-sponsored event in New York.
The event is a four-day celebration -- from September 23 to September 26 -- that will include include cultural events, fashion shows and celebrity evenings.
In addition to screenings and cultural events, a delegation of senior Indian government and business leaders will be in New York to participate in public programmes and meetings aimed at forging and strengthening business alliances.
Asia Society has teamed up with CII to present a daylong business conference titled India @ 60: A New Age for Business on September 25.
The organisers have put together an all-star list of speakers including Finance Minister P Chidambaram; Planning Commission Deputy Chairman Montek Singh Ahluwalia; Commerce and Industry Minister Kamal Nath; John Chambers, chairman and CEO, Cisco Systems; Tarun Das, chief mentor, CII; K V Kamath, managing director & CEO, ICICI Bank Ltd; Ramalingam Raju, chairman, Satyam Computers Ltd and Phiroz Adi Vandrevala, executive vice president, Tata Consultancy Services.
The objective of the day long exercise is to present a comprehensive picture of India's fast-changing economic landscape.
For more information, log on to: