The highest good in human beings is their own self. This is the love, awareness and bliss of our inner most divine being. Everything worthwhile in life is an expression of this divinity. All that we value is the hidden quest for this divine source: Jack Welch in his book Winning.
Everything we do is based consciously or unconsciously on our values, attitudes and or conceptions of what is good and desirable. They are our inherent notions of what ought to be. Thus values are set of behaviours: specific, nitty-gritty and so descriptive they leave little to imagination.
People must be able to use them as marching orders because they are the how of the mission, the means to the end: Winning. And if u guessed it right folks values is not something which you can buy but what is nurtured by your traditional roots.
Also read: Financial planning: Importance
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