Due to overarching issues that affect several large markets, some believe that the future of the global gaming market lies with a wireless device due to its near ubiquitous accessibility. Currently, there are 150 million mobile subscribers in India, much more than computer users.

Mobile connections in India are increasing at a rate of 5 million per month. Taking a step further, I believe the forthcoming tidal wave of advances in the wireless device and its network will soon allow 'the cellphone' to become a 'good enough' gaming console in regions such as India where 'the real' gaming consoles like Xbox and Playstations are still a rare species, reserved for the riches.

Together, India represents an enormous untapped consumer gaming market that eclipses that of developed countries.

We already have PlayStation 1 quality games on phones today and gigahertz processors will be coming to market within the next 12 months. An advanced phone in a developed nation today like Japan or Korea will be the phone consumers will receive tomorrow for free when signing up for mobile service in India. This continual higher resetting of the minimum baseline of technology in phones is what will fundamentally drive these devices to become the mass market computer of the future.

Because the quality of phones getting better, people have graduated from playing Snake on their black and white devices and now realise the potential of gaming available on their mobile phones.

Since cricket and films are the most cherished and venerated subjects in India, it is but-natural to have games revolving around them. Branded games have also proven to have a much better shelf life than a casual game.